Broadcast giant GMA Network (GMA) will be investing a big chunk of its 2016 capital expenditure (capex) on digital media expansion, Chairman and Chief Executive Officer Felipe Gozon told reporters on Wednesday.
Because expansion into the digital space is the future of the broadcast business, GMA sees itself developing and investing in digital projects.
“Everyone is going into digital. We are going to focus on digital expansion,” Gozon said at the sidelines of a GMA media event in Quezon City.
He said the combined capex for TV operations and digital will be considerably larger than in 2015. He declined to give the numbers for next year.
“All I can say is walang box iyong sa amin,” Gozon noted.
Gozon also said that GMA is committed to boost its ratings. “I want to increase our ratings better than our competitor,” he said.
Ratings determine revenue, because the higher the ratings the more advertisers come in.
“Advertisers buy viewers. If you have high ratings you have more viewers. That’s when you’re advertisers come in,” Gozon said.
In terms of business strategy, Gozon said that GMA will employ a cost-effective game plan for 2016.
While GMA’s capex will be smaller than that of competitor ABS-CBN, the strategy will maximize the impact of expenditures, Gozon added.
GMA is a media broadcasting company, principally engaged in television and radio broadcasting, canned production for domestic and international audiences, and other related businesses.