BROADCAST giant GMA Network Inc. (GMA) topped Nielsen’s full-year TV Audience Measurement, garnering 35.4 percent in total day ratings.
Data and statistical measurement provider Nielsen said GMA led all 15 free TV stations in 2015 in terms of TV ratings.
Nielsen’s full-year 2015 NUTAM (National Urban Television Audience Measurement) household shares (for the period December 27 to 31 based on overnight data), GMA was ahead of other networks in total day ratings with 35.4 percent, leading ABS-CBN’s 34.9 percent and TV5’s 9.2 percent.
GMA overtook its closest rival in NUTAM in September 2015 and has since sustained nationwide ratings leadership.
Nielsen’s full-year 2015 data also showed that GMA is the top the TV network in viewer-rich Urban Luzon and Mega Manila, and reigned supreme across all dayparts, including primetime.
Urban Luzon accounts for 77 percent of all urban TV households in the country, while Mega Manila represents 59 percent.
Based on the data, Urban Luzon continued to be a strong area for GMA as the Felipe Gozon-led network registered 39.7 percent, surpassing ABS-CBN’s 30.6 percent by 9.1 points and TV5’s 8.2 percent by 31.5 points.
GMA also further secured its dominant position in its bailiwick Mega Manila with 41.7 percent, up 14.7 points from ABS-CBN’s 27 percent and up 33.2 points from TV5’s 8.5 percent.
The list of top programs for full-year 2015 in Urban Luzon and Mega Manila was also dominated by the Kapuso Network, with Kapuso Mo, Jessica Soho (KMJS) leading the list of GMA shows in both areas. The multi-awarded news magazine program was also the top Kapuso program in NUTAM.
Other top performing programs of GMA last year include Magpakailanman, Eat Bulaga, Marimar, Little Nanay, Sunday Pinasaya, Pepito Manaloto, and Strawberry Lane.
Rounding out the list are 24 Oras, Ismol Family, Because of You, Pari ‘Koy, Once Upon A Kiss, Empress Ki, Beautiful Strangers, Celebrity Bluff, Hiram na Alaala, The Half Sisters, More Than Words, Let the Love Begin, Mundo ni Juan Sa Japan, Second Chances, and Karelasyon.
For December 2015, GMA posted a stronger total day lead with 38.9 percent in NUTAM, outscoring ABS-CBN’s 33.6 percent by 5.3 points, and TV5’s 7.8 percent by 31.1 points.
Compared to ABS-CBN, more programs from GMA also figured in the list of top programs across all areas last December. KMJS emerged as the number one program in Urban Luzon and Mega Manila, and led the list of GMA programs in NUTAM.
The data also revealed that more viewers across the country tuned in to GMA during the Christmas holiday break (covering December 24 to 31) as revealed by its 38.4 percent audience share, higher than ABS-CBN’s 32.5 percent by 5.9 points. In particular, GMA’s countdown to 2016 was the most viewed New Year countdown by urban viewers.
Nielsen has a nationwide urban sample size of 2,000 homes. In Mega Manila, it increased its sample size to 1,200 homes effective this 2016.
“The Nielsen sample of TV households is robust and representative of the TV viewing audience,” says Nielsen Philippines managing director Stuart Jamieson on the accuracy of its TAM or TV Audience Measurement service.
“Its household panel selection is anchored on an Establishment Survey whose sampling design captures the geographic complexities of the Philippines and ensures fair representation of Mega Manila, cities outside Mega Manila and other provincial areas. Rigid data quality controls put in place further provide assurance of a superior and reliable TV audience measurement service,” he added.