GMA tops Nielsen’s Nov TV rating survey

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More than half of the top 30 television programs in the Philippines belong to GMA Network, according to market research firm AGB Nielsen.

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Based on Nielsen’s viewership data for the month of November, 18 of the TV programs in the survey’s top-30 list belonged to GMA.

The survey said GMA asserted dominance in the Nationwide Urban Television Audience Measurement (NUTAM), as well as in Urban Luzon and Mega Manila.

GMA’s “Magpakailanman” is Mega Manila and Urban Luzon’s most-watched program. It also led the roster of GMA shows in NUTAM.

“Pepito Manaloto,” “Eat Bulaga,” “Kapuso Mo, Jessica Soho,” “Ismol Family,” “Marimar,” “24 Oras,” “24 Oras Weekend,” and “Sunday Pinasaya” are among the shows that made it to Nielsen’s top programs list.

GMA continued to pull away from its closest competitor in National Urban Philippines, increasing its lead over ABS-CBN to 5.7 points. Driven by its strong performance across all day parts, GMA posted a 39.3 percent total day household audience share in NUTAM, beating ABS-CBN’s 33.6 percent, as well as TV5’s 8.2 percent.

GMA maintained its robust performance in the daytime blocks in NUTAM, with its audience share in the morning block reaching 36.3 percent, 6.1 points ahead of ABS-CBN’s 30.2 percent, and 25.6 points ahead of TV5’s 10.7 percent.

GMA was also largely ahead in the afternoon block with 46.4 percent, up 18.2 points from ABS-CBN’s 28.2 percent, and up 39.3 points from TV5’s 7.1 percent.

GMA also kept its stronghold in viewer-rich Urban Luzon and Mega Manila, which represent 77 percent and 59 percent, respectively, of all urban TV households in the country.

In Urban Luzon, GMA recorded 44.1 percent, leading ABS-CBN’s 29 percent by 15.1 points, and TV5’s 7.3 percent by 36.8 points.

In Mega Manila, GMA ruled with 46.3 percent, ahead of ABS-CBN’s 25.5 percent by 20.8 points, and TV5’s 7.6 percent by 38.7 points.

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