More local titles sold to int’l producers
GMA Worldwide, Inc. (GWI), a wholly owned subsidiary of GMA Network, is celebrating its 20th anniversary, marking two decades of showcasing GMA programs to the ASEAN region and beyond.
GWI was off to a rousing start this year as it scored another victory with its sale of two top-rated programs, Ang Dalawang Mrs. Real and My Destiny to a Mexican production company, Altavision Producciones, following its groundbreaking sale of Munting Heredera’s rights to Telefilm Atlantico, as The Manila Times reported its April 1, 2016 issue.
“All the popular telenovelas that aired in the Philippines were produced in Mexico,” explained Roxanne Barcelona, Vice President of GWI in an interview. Considered as an expert in program acquisition and syndication, she added, “It makes us proud knowing that viewers in that part of the world will finally get to watch some of our very own productions.”
With 20 years of being in the content distribution and syndication business, GWI has become a force to reckon with in the international content market, creating new and exciting opportunities for GMA programs and artists.
GWI recently concluded another successful exhibition at the prestigious MIPTV, the world’s most established TV and digital content market and the largest gathering of entertainment industry professionals held yearly in Cannes.
This year’s MIPTV attracted nearly 11,000 delegates representing 100 countries, 1,620 production companies, 4,000 buyers, and 1,700 exhibiting companies including GWI.
For this event, ongoing network programs Because of You, Hanggang Makita Kang Muli, The Millionaire’s Wife, Poor Señorita, and particularly Ang Dalawang Mrs. Real and My Destiny captured the attention of foreign buyers.
In 2015, GWI sold a total of 4,003 program hours to other countries such as Cambodia, Vietnam, Malaysia, Brunei, Singapore, Thailand, Myanmar, Nigeria, Hawaii, Kenya and Zambia, significantly increasing its annual sales by 34 percent.