Go global, DTI tells SMEs


The Department of Trade and Industry (DTI) is encouraging small and medium enterprises (SMEs) to expand their foothold in the global market and has lined up export promotion efforts to help them gain greater access.

This year’s export promotion efforts mainly included outbound and inbound business matching activities; participation in trade fairs in the country or abroad; a nationwide campaign to inform exporters of the opportunities in foreign markets covered by free-trade agreements (FTAs) entered into by the Philippines; and information sessions to keep exporters and potential exporters abreast on foreign market access requirements.

“While current programs and projects in promoting the country’s exports and assisting our existing exporters have contributed to this year’s remarkable export performance, we will explore even better ways to promote exports,” DTI Undersecretary Ponciano C. Manalo, Jr. said.

“In preparation for next year’s export promotion strategies, the DTI will converge its trade service officers who are assigned in various commercial posts abroad for them to share strategic market information and specific opportunities to the country’s SMEs,” Manalo said.

He added that SMEs can consult with trade service officers for them to develop and broaden their presence in foreign markets. Consultations with the officers will be held in this year’s National Export Congress on December 5 at the Philippine International Convention Center (PICC) in Pasay City.

With the theme “Integrating SMEs to the global value chains,” the congress aims to encourage SMEs to take part in the country’s improving export performance.

“This year’s congress also intends to provide recognition to the top exporters of the country. This way, we encourage leading exporters to contribute further, and inspire budding exporters to add in the country’s growing export performance,” Manalo said.

For the first nine months of this year, total Philippine merchandise exports grew 9.9 percent to $46.6 billion from $42.39 billion in the same period last year. Exports also grew by 15.7 percent year-on-year in September 2014.

Manalo noted that Japan regained its position as the top destination of Philippine merchandise exports during the first nine months of the year and bought almost 23 percent of the country’s total exports or $10.66 billion.

“Even with this positive development, the Philippines will further improve our economic relations with Japan as we welcome a high-level business delegation from Japan early next year. This is alongside our long-term market and product strategies to increase exports to Japan as we benefit from our bilateral economic partnership agreement,” Manalo said.

Manalo said that aside from Japan, DTI will also continue to focus on high-impact markets such as Korea and Taiwan. At the same time, it will consider traditional markets such as the United States, United Kingdom, Germany and France as well as emerging markets like Latin America, Russia and Eastern Europe.

The second top country destination of Philippine exports was the US, which bought $6.6 billion worth of Philippine merchandise from January to September. The US was closely followed by the combined markets of the People’s Republic of China and Hong Kong SAR with $6.2 billion worth of Philippine merchandise. The top 10 country buyers of Philippine exports bought $39.6 billion worth of products or 84.9 percent of total exports for the same period.

“Although a large chunk of our total merchandise export is still composed of electronic products, it is important to note that the current growth was buoyed by non-electronic products, which are produced by our SMEs,” Manalo said.

From January to September, non-electronic products totaled $27.9 billion, or 59.8 percent of total exports, up by 12.6 percent from $24.7 billion in the same period last year. Electronic product exports worth $18.7 billion, or 40.2 percent of total exports, increased by 6.2 percent from $17.6 billion in the same period last year.


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  1. aimee inocente on

    The cat is out of the bag. Look at DTI’s strategy of sending outbound missions that would again offer Manalo et. al the opportunity to travel to various points of the globe. I believe this strategy was exposed recently by ABS CBN via DZMM where it was revealed that the Honorable Undersecretary has used his position to travel to all points of the globe constantly, to the tune of 2 travels a month, with a companion. What a waste of government funds! As DZMM mentioned, “lakwatsero” daw ito, wala namang inuuwi.

  2. archie reynoso on

    Oo nga. Plus, these officials must be in close touch with the leaders of industry and must refrain from overt/covert criticism of these business leaders so that they will get their full cooperation. Being from one of the Chambers who is constantly being criticized by Manalo, I fail to see why our Chamber will cooperate with DTI. Gone are the good old days when the business associations work closely with DTI?

  3. These strategies of dti’s domingo and manalo are a rehash of time-tested strategies practiced in past dti administrations when dti’s resources were meager. Dti officials should be more innovative in promoting the philippines and using its funds more wisely than spending it on globe-trotting activities by its officials that produce pre-cooked results.