“Home is where the heart is” has been heard of since time immemorial. This pertains to how the home, where our family and our loved ones are, is the only place where we find true happiness and contentment in life. It is a timeless saying that has transcended generations proving true to whoever and wherever you may be. By this definition, a home is not limited to a house structure or a space bound by walls and firmly set on a specific place. In this case, indeed, a true home can be found anywhere, even moving! This has become even more relevant today as traveling has now become a way of life for many Filipino families. The country’s economic growth and the ability to research and book trips online have made travel easily accessible.
This is an idea that is set to be tested by the brilliant guys in Goodyear, one of, if not the most renowned tire manufacturer in the world, as it launched its new campaign “Road Therapy.” The love of driving is an integral part of the brand’s DNA as it believes that driving is not simply physical transportation, but an emotional transformation, recharging the body, freeing the mind and boosting the spirit.
With this new campaign, Goodyear encourages drivers to not only go on more road trips as a means of physical and emotional therapy, which is a form of escape to be able to rest and relax, but to do so with the family. Bringing a sense of freshness and spontaneity to the home; an escape from the same old daily routine.
“Whether through planned vacations or spontaneous road trips, travel is now a weekend staple for the Filipinos. This is evident in the steady spike of local tourism as recognized by the Department of Tourism and in our newsfeed in our social media sites,” said Kenneth Sambajon, market director of Goodyear Philippines.
Of course, Goodyear would not leave the family’s enjoyment, forthcoming unforgettable experiences and, of course, safety and security on these road trips to yourself. Which is why with the brand’s new “Road Therapy” campaign comes with a brand new product that would ensure you and your family’s utmost safety during these road trips.
As was launched on July 28, 2016, Goodyear’s latest high performance tire, the Wrangler TripleMax, is specially-designed or family-friendly mid-sized sport utility vehicles. This tire promises to deliver superior braking performance, shorter wet braking and road hazard resistant features, offering a safer and more fun driving experience with the family.
With consumer-driven needs at the center of its tire innovations, the new Wrangler TripleMax is aimed to provide peace-of-mind for a safer drive, keeping families more secure across any road condition. Goodyear developed the Wrangler TripleMax with an improved version of its proprietary HYDROGRIP Technology. Its innovative tread design, optimized carcass and high grip compound deliver shorter wet braking performance.
“Goodyear is known for creating a culture of relevant safety innovations that stay ahead of the competition. The road conditions in the Philippines calls for a tire that delivers in on all fronts. The new Wrangler TripleMax delivers Goodyear’s brand promise of a safer and more comfortable ride for drivers and their families with its braking performance on wet and dry roads,” said Sambajon.
Its proprietary HYDROGRIP Technology has a host of features that deliver superior braking performance. The tread and cavity design of the new Wrangler TripleMax, with its larger surface area contact patch, ensures an enhanced braking ability through biting edges and large block elements.
Goodyear’s proprietary HYDROGRIP Technology is a combination of three elements:
1. Superior braking performance – The HydroGrip Technology used for the Wrangler TripleMax, is made with large blocks and a high number of biting edges to increase contact to road asperity. This delivers better braking and grip on wet and dry roads;
2. Wet performance – The HydroGrip Technology used for the Wrangler TripleMax is made with enhanced ESBR (emulsion copolymer of butadiene and styrene) compound for multi-purpose performances to improve braking and grip on both wet and dry roads;
3. Road hazard resistant – The Wrangler TripleMax designed with rim flange protector, provides more material on the sidewall to protect the rim and tire against road hazards.
Available in 15- to 17-inch rim diameters and in multiple sizes, the Goodyear Wrangler TripleMax tire delivers drivers of a wide range of mid-sized SUV maximum grip for maximum safety and peace of mind.
With the guarantee of your family’s safety and security with the new Wrangler TripleMax tire and its superior braking performance, Goodyear has made it difficult to not want to go on that next unforgettable family road trip. And you and your family will have a safe drive!