GOOGLE Play, Facebook and Google are the most-used mobile applications among Filipinos, which means they are the most effective apps in terms of market reach, according to a report from global information and measurement company Nielsen.

The average Filipino smartphone user spends 174 minutes on his phone daily, and 62 percent or 108 minutes of it are spent flicking, tapping and browsing on applications and entertainment, the report showed.

Premium + Digital Edition

Ad-free access


P 80 per month
(billed annually at P 960)
  • Unlimited ad-free access to website articles
  • Limited offer: Subscribe today and get digital edition access for free (accessible with up to 3 devices)

TRY FREE FOR 14 DAYS
See details
See details