PROGRESS and purposefulness are characterizing the automotive world’s color mood, according to paint maker BASF’s 2013 trend collection, “Making Headway,” which is predicting the positive outlook ahead.
“With new technologies, new models and new mobility concepts, a shift in values is on the horizon. In this context, green as the color of growth and a new beginning is playing a key role,” explained Mark Gutjahr, the head of design for Europe at BASF.
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