Greeting cards and gifts that give back

THIS holiday season, you can show friends and family you think they’re special in two simple but heartwarming ways.

Don’t just send any old card or gift. First, consider to whom you are sending the greeting card. Would they like to receive a cute seasonal card or one with a religious theme? Would they prefer a traditional winter landscape or a light-hearted Christmas image? Is it for a friend or for family? Is the recipient single or married with children? Is the gift for a man or a woman? Does it reflect their special interests or lifestyle? If they’re busy, a desk calendar could be useful. If the gift is for a child, how about a puzzle? Or maybe a birthday book for the friend who always forgets birthdays.