The International Motor Sports Association (IMSA) and Yokohama Tire Corporation have expanded their partnership to include Yokohama serving as the official tire provider and presenting sponsor of the Ultra 94 Porsche GT3 Cup Challenge Canada by Yokohama, starting with the 2016 season.

Competitors in the Porsche GT3 Cup Challenge series in the United States and Canada will compete on Yokohama tires, as Yokohama has served as the marketing and technical partner for the Porsche GT3 Cup Challenge USA by Yokohama since 2009. Both IMSA-sanctioned single-make series are among Porsche’s 20 Cup Challenge championships in the world.

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