Timeless, sexy, mysterious and all-American—these qualities have set the tone for every single Guess Jeans campaign since Paul Marciano decided to set off to sunny Laguna Beach and shoot the brand’s first commercial images. That was 34 years ago, and a little than three decades later, the brand continues to be defined by the images evoked by sexy and beautiful models commanding reverence to ubiquitous beauty.
In all of fashion’s history, The Guess Girl is probably one of its most quintessential lead characters, a trademark as—if not more—powerful than the brand’s inverted triangle emblem itself.