• Guess who’s loca for local

    Featured celebrities and staffers who made Bench’s ‘#LoveLocal’ book possible  PHOTO BY ABBY PALMONES

    Featured celebrities and staffers who made Bench’s ‘#LoveLocal’ book possible

    Bench’s 28th anniversary glitters with all-celebrity ‘#LoveLocal’ book launch

    IN celebration of its 28th year in the industry, Bench launched a book that spells Filipino pride.

    Titled #LoveLocal, the book features portraits of 100 Filipino celebrities and personalities who talk about what they have done and would do for love of country.

    #LoveLocal aims to elevate homegrown culture and encourage Filipino consumers to patronize local products.

    Edited by Poalo Lorenzana and Raymond Ang, the book’s cover aptly features the flag’s colors. Illustrations meanwhile playfully range from isaw to lechon, and mango to other symbols of Philippine pop culture.

    Bench also released alongside the publication collaboration tees with designs that feature household Filipino brands like Chocnut, Goldilocks, Mang Tomas, Victory Liner, Sky Flakes and Datu Puti.

    The Manila Times had the opportunity to chat with some of #LoveLocal’s featured personalities who were all praises for the nationalistic project.

    Former Foreign Affairs Secretary Alberto Romulo said, “This book #LoveLocal and the campaign is really great. Filipino should really love local products and be proud of it.”

    Multi-awarded actor Eddie Garcia, who was very prompt for the event said he is honored to be included in the book. There, he talked about how he values his job and his enthusiasm to do continue acting in projects that highlight Filipino values and culture.

    Ever beautiful former Miss Universe and actress Gloria Diaz, related, “It’s a very nice project. They should have done this a long time ago.”

    Diaz’s equally famous daughter Isabel Daza, said on the other hand, “It’s a great initiative to promote Filipino designers and products. I’m very proud to be Filipino.”

    A long time Bench endorser, Rep. Lucy Torres-Gomez noted how the project is “Bench’s way of giving back.”

    “I think it is wonderful that a big company like Bench is embracing and joining the movement of loving everything local,” she explained. “Bench is one of the very first local brands that made it big internationally, and I think this is their way of giving back to the country.”

    Torres’ husband, original Bench model Richard Gomez, expressed how happy he is for his friend Ben Chan for all his success with the brand.

    “It’s fantastic project. We should be proud of our own products and culture,” he added.

    Finally, ABS-CBN heartthrob Enchong Dee, for his part, stated, “I think it’s a wonderful, project because it recognizes the best of Filipino culture, talent, and products. It’s good that we give credit to Filipino talent and patronize their products.”


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