Japanese apparel has infiltrated the Philippine market thanks to the arrival of Uniqlo in 2012. Three years since, a historic innerwear company from the Land of the Rising Sun follows suit to test if the warm reception of Filipinos for everything Japanese is for keeps.
Gunze is a company that began as a premium silk manufacturer in Kyoto in 1896, and later on, branched out to the production of intimate apparel. In both lines of business, the brand had always been guided by one philosophy: to provide “a touch of comfort” for its patrons.
In April, Gunze opened its first ever store in the country located at Glorietta in Makati City. Gracing the event were no less than brand’s Japanese executives, global sales representative Shinji Hombo and general manager Jun Nakamura.
Very proudly, the duo introduced some of the brand’s top-selling products including 100-percent cotton camisoles, stockings and socks.
Besides a wide range of under and innerwear products, Gunze also offers other apparels like the jegging pants, skirts and pajamas.