Habitat for Humanity Philippines and its celebrity ambassador Derek Ramsay launched its latest endeavor dubbed “The Plus Can Project.”
Unlike an ordinary donation drive can, the Plus Can has a unique coin slot in the shape of a plus sign, sending and illustrating the message that getting involved in Habitat’s projects can be a “plus to humanity.”
“The Plus Can means more homes for the homeless, more decent shelter for survivors of disaster, more permanent dwellings for the displaced and more productive communities for our nation,” Ramsay said.
“It is also a reminder that we are all part of a larger family — the Filipino family,” the actor added.
This latest fundraising project of Habitat aims to encourage more support towards the housing advocacy in improving the poverty housing situation of the country.
“Habitat continuously aims to reach out to more supporters to join our advocacy towards building more homes for families, and the Plus Can Project is one of them,” informed Charlie Ayco, Habitat for Humanity CEO and managing director.
“The poverty housing situation of the Philippines of an estimated five million families needs to be constantly addressed by all stakeholders of our society if we are to provide more homes for our fellow countrymen and transform lives for the better,” he ended.