Since its inception in 1964, Kérastase Paris has been a leading innovator in the hair science industry. In 1995 for example, it launched the first ever Resistance product range that targeted over-processed and damaged hair. This year, the French haircare company is launching another first with the latest Resistance range called Therapiste.
According to Mor Abenoja, business unit manager of Kerastase in the Philippines, Therapiste was created from the discovery of keratin-associated proteins (KAPs).
In an interview with The Manila Times, she explained, “Before we only knew about keratin. But we discovered KAPs, which actually link keratins to each other to fortify the hair’s structure. Simply put, damaged hair means that the hair has lost its KAPs, gradually disintegrating its internal architecture, leading to its eventual collapse.”
Asked what damages hair, Abenoja listed out heat styling, chemical treatments, and artificial color, among other causes. “Even simple combing can damage the hair. We put a lot of aggressors on our hair when it’s supposed to be our crowning glory,” she added.
As a result, hair looks “burnt” with split ends, becomes tangled and brittle, looks dull and colorless, and worse feels dead.
To avoid all these from happening, Kérastase Paris incorporated its KAPs discovery to good use and designed Fibra-KAPs—a compound that compensates for KAP loss in the hair fiber. It is made up of gluco-peptides that supply the follicle with energy to activate KAP reproduction, six amino acids that fill in the loss of mass in damaged hair, and a wheat protein derivative that restores uniformity and smoothness. In essence, the Fibra-KAP complex synthesizes KAPs when they are lost in the hair due to damage.
But the established hair institute did not stop there as it also added a formula from the miraculous plant Myrothamnus Flabellifolia. Known to resurrect despite severe droughts in the arid regions where it grows, the plant comes back to life upon contact with water even as it almost succumbs to a life-threatening state.
“This innate ability to withstand impossibly fatal circumstances urged Kérastase to take this vitality into the Thérapiste line, incorporating the Seve de Résurrection, or ‘resurrection sap’ taken from the plant’s leaves,” Abenoja shared.
Simply put, the new Resistance Therapiste line—comprised of Soin Premier Thérapiste pre-shampoo ritual, Bain Thérapiste for washing, Masque Thérapiste for conditioning, Double Serum Thérapiste for styling—has the ability to resurrect hair’s original healthy state with the resurrection sap and then locks it in by fortifying the KAPs.
“The Resistance Therapiste is Kerastase Paris’ biggest launch for this year globally, and we are very proud of it,” concluded Abenoja.