Haribon unveils new logo


Conservation group Haribon Foundation launched a new brand logo on its 45th Anniversary thanksgiving concert held on the occasion of the Bonifacio Global City’s (BGC) Passionfest weekend last month.

During the concert, Haribon shared milestones in Philippine environmental conservation for over four decades and introduced their new brand during the acoustic performance of Filipino singer-songwriter and environmentalist Joey Ayala.

From the ‘King of Birds’ to ecosystems

Starting out as a small birdwatching society in 1972, the first logo was a hand-drawn Haring Ibon or Philippine Eagle by Robert Kennedy. Almost 30 years later, he would then move on to write one of the most comprehensive guidebooks on Philippine birds, together with Haribon Society co-founder, Pedro Gonzales.
By the early 1980s, the Haribon Society began to expand its efforts as a full-fledged non-government organization known since as the Haribon Foundation for the Conservation of Natural Resources Inc. The logo was updated to show a broader focus: a tree with nine leaves symbolizing nine major ecosystems found in the Philippines: Forest, mangrove, freshwater, coral reefs, soft-bottom, seagrass, urban, marginal and agricultural.

The 1990s called for a small update to Haribon’s logo as the organization kept up with changing standards in branding and design. Its tree logo during this time looked more modern and rounded while upholding its initial symbolism of nine major ecosystems. Observers likened it to a more dynamic tree, or as noted by others, a small coral swaying under the waves.

Moving forward with communities

Now on its 45th year, Haribon goes back to its roots as it launches a new logo by highlighting the same species the group first set out to conserve in 1972 – the Haring Ibon or the Philippine Eagle. According to the foundation, the Philippine eagle is the perfect barometer to the health of our natural ecosystems, so upon closer inspection, various features reveal themselves.

The King of Birds is portrayed with its large beak. Its crown and feathers spotlight terrestrial and marine biodiversity that Haribon protects and conserves. The crown symbolizes Philippine native trees such as Antipolo, Katmon and Takip-Asin. Its blue feathers show various marine life from whales to fish. Finally, a symbol of hands representing human stewardship is now in focus, inspiring harmony of existence between humans, species, and the environment.

For 45 years, Haribon Foundation has worked in a variety of areas, establishing community-led native tree nurseries, conducting biodiversity research, providing technical guidance in the establishment and effective management of local conservation sites, strengthening marine protected areas and raising public consciousness in promoting eco-friendly lifestyles.

“Ownership in the community is key to unlocking sustainable and successful conservation efforts,” said John Lesaca, Haribon chairman of the board.

“It is our hope that the next conservation stories and milestones in the future, will come from people like you,” he added.


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