For two decades now, Pond’s has introduced generations of memorable Pond’s Girls. Chosen to represent a trusted global beauty label, many of these endorsers have blossomed into fashion and beauty icons, sought-after models, and famous actresses.
This year, Pond’s once again names a new Pond’s Girl who joins a roster of the fairest faces in the land. She is Heart Evangelista.
The 28-year-old actress was officially launched as Pond’s Flawless White BB+ Cream endorser last week at a press conference at The Peninsula Manila in Makati City.
During the question and answer, Heart was asked to describe what a Pond’s Girl is. Her heartfelt reply: “With Pond’s, you have to be someone that is inspiring.”
Coming from the recent controversies involving her family and boyfriend Sen. Chiz Escudero, Heart quickly added that a Pond’s Girl is not perfect.
She recounted, “A lot of people would ask me before, ‘Oh no, with all the controversy and everything that you’ve been through, who is going to get you [as an endorser]now?’”
Yet for the actress, it was exactly these experiences that apparently made Pond’s believe in her more.
Heart shared, “That is how you can inspire because it will show how you handled the situation with grace and how it is possible to get back up on your feet. You’ve developed a really good character from your experience . . . Somebody who has the confidence to stand up for what is right, and who isn’t scared about what the world would think. I think that’s a Pond’s girl.”
She then exclaimed, “Very me!”
A true-blue Pond’s Girl
Besides her glowing personality, Heart is also a true-blue Pond’s Girl because she has long patronized the product line even before her endorsement.
Heart shared that ever since she was a teenager, she was already using Pond’s upon the advice of her mother.
“I’ve been a Pond’s user ever since I can remember. My mom always had this cream she puts on her face before she sleeps. So when I became an artista, I [still]used Pond’s to remove my make-up. Also, there is the Rosy White line for my skin care.”
She then revealed that even before she was chosen to endorse Pond’s BB cream, she was already “obsessed” with it.
“And then BB cream came early this year and I loved it!” Heart gushed. “So I was very happy when Pond’s called me. It’s such a nice feeling to endorse something you really believe in and love. You could even say I’m obsessed with it.”
Launched early this year, Pond’s BB cream is a multi-tasking product that combines expert skincare with healthy coverage. It also conceals spots straightaway while nourishing from within to improve skin over time.
Besides the Flawless White variant, Pond’s also has the Age Miracle Anti-Aging Expert BB+ Cream.
There are more things in life that keep Heart blooming these days. When The Manila Times asked what her other beauty secrets are, Heart simply answered, “A happy disposition in life.”
“You just really have to be at peace with yourself and the rest will follow,” she assured. “Do not stress and over think about things too much, or your skin will suffer. Stress really is the No. 1 pampatanda [cause of ageing].”
Her other “stay young secrets” include lots of vitamin intake, and indulging in “me” time despite her busy schedule.