Known for being a purveyor of chic and timeless designs for ladies—the core of its fashion philosophy—proudly Filipino apparel brand Plains and Prints’ is marking its 22nd anniversary with a renewed passion to help a special group of women.
This year, the label is actively participating in lending a hand to advocates of breast cancer awareness, most especially to women afflicted with the disease and its survivors.
To raise funds for the breast cancer advocacy of ICanServe Foundation, Plains & Prints unveiled the “Heart Of Fashion” capsule collection from the sketch books of five noted Filipino designers.
Rajo Laurel, Rhett Eala, Randy Ortiz, Maureen Disini and Vania Romoff collaborated with the label for the highly successful fashion event that celebrated the bravery of women afflicted with breast cancer on September 1 at Greenbelt 5 in Makati City.
“We chose to do our CSR project with ICanServe to really create breast cancer awareness in selling of this collection. Proceeds culled from the sales will support the NGO’s immense information campaign and community-based screening programs for the disease. At the same time, our patrons will also gain more knowledge about breast cancer, which we believe is very vital for every woman,” Plains & Prints founder Roxanne Ang-Farillas shared with The Manila Times at the sidelights of the runway show.
Asked to compare “Heart of Fashion” with the label’s previous endeavors, Farillas said she considered this particular advocacy most meaningful and a very tangible way of helping women.
“Every piece showcased in this campaign will serve as a reminder to all women who are battling the disease or may go through it in the future, that they have a strong network of support, and that this battle is something we can win over and emerge from even stronger together,” she explained.
Inspired by the journeys of breast cancer survivors, the acclaimed designers presented varied designs, from romantic silhouettes to modern structured lines, all in praise of a woman’s strength and beauty. As expected, the color pink, which has long been attributed to breast cancer awareness, dominated the runway in beautiful dresses and pairings.
Said Farillas at the end of the fashion show, “We hope that these designs will help women afflicted with breast cancer and those who survived it see the beauty beauty in their ordeal and being. On this, our __th anniversary, we promise to continue to bring out the true essence and strength of the woman.”