• Hedgren’s ‘Walk to Style’

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    Individual expression and style upgrades were the order of the day      at the jam-packed Hedgren Style Fair at the SM Megamall Fashion Hall on November 20 and 21.

    Hedgren Global CEO Emmanuel de Blommaert and Primer Group of Companies co-founder Johnny Thai

    Hedgren Global CEO Emmanuel de Blommaert and Primer Group of
    Companies co-founder Johnny Thai

    Gracing the event’s opening were Hedgren Global Chief Executive Officer Emmanuel de Blommaert along with Hedgren Real People Style Ambassadors Julie Aguyin, Patricia Hizon, and Toti Wong.

    At the third edition of the annual style fair, guests were able to experience a full style package from the metro’s top fashion, personality, and wellness gurus.

    Free makeovers, skin car

    Charm Palermo with the event’s Male Trendsetter, Brent Javier

    Charm Palermo with the
    event’s Male Trendsetter,
    Brent Javier

    e and hair consultations, fashion styling, personality development, and financial wellness advice were all made available for free to the public courtesy of the event’s sponsors. “The Walk to Style” is comprised of six style stations.

    Besides the six featured style stations, Hedgren also gave the public and its invited guests from the fashion industry and the media, a closer look at the brand’s latest collection

    Hedgren Real People Style Ambassadors Julie Aguyin, Toti Wong, and Patricia Hizon

    Hedgren Real People StyleAmbassadors Julie Aguyin, Toti
    Wong, and Patricia Hizon

    s through product displays and a highly anticipated fashion show.

    The Hedgren Style Fair was developed to inspire young professionals to enjoy dressing up for work, which includes accesso-rizing accordingly as bags can also make or break an outfit. But more than just an accessory, bags are an important part of one’s day-to-day life, given that it’s one thing that we use every single day.

    Participants were also en-couraged to develop the habit of always presenting themselves professionally at work. The Hedgren Style Fair is meant to address such concerns in a fun and engaging event that is free for all.

    Ms. International 2013 Bea Rose Santiago

    Ms. International 2013 Bea Rose Santiago

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