Helping moms save time and money

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Brand ambassador Cheska Garcia-Kramer now spends more time with daughter Kendra

Brand ambassador Cheska Garcia-Kramer now spends more time with daughter Kendra

Women are the best multi-taskers. Take for example mothers who are experts in tending to household chores and taking care of the family all at the same time.

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In its aim to make lives simpler and easier for moms, Electrolux launched the Delightful-E Simple campaign on July 30 at the Le Jardin in Bonifacio Global City, Taguig.

“Electrolux understands that every peso and second counts. This is the reason behind Delightful-E Simple. We want to help moms save not just money but also their precious time by making their everyday tasks ‘delightfully simple’ and easy,” said Andrea Pionilla, marketing manager of Electrolux Philippines.

As part of the campaign, the company also introduced a fun, online laundry application called Savings Calculator. Accessible via Facebook, the app allows mothers to calculate how much they spend on weekly laundry based on the number of family members, average weekly laundry load, and methods of washing clothes.

After tracking the expenses, the Savings Calculator will then calculate how much one can save in a year when using the brand’s washing machine.

As to how this innovative solution came about, Pionilla explained, “Doing the laundry can be a daunting task for most moms. Not only is it time-consuming, it can also be very costly in the long run. Weekly water, electricity, and even detergent consumption may seem small and negligible, but when pooled together in a year will surprise you on how expensive it could get.”

With the right laundry partner, the official added that within a day, 30 to 50 percent water could be saved, and with an additional P15 savings in electricity consumption.

“A fancy hotel dinner for two, a brand new smartphone, a month’s worth of grocerries—these are only some of what a year’s worth of savings can get you when you choose smarter ways to do your laundry with smart appliances,” Pionilla added.

But the campaign does not end there as Electrolux Philippines also opened a Facebook contest that will give four lucky mothers a chance to win their dream washing machine.

To join: (1) like the Electrolux Little White Book Facebook page; (2) calculate laundry savings using the Savings Calculator; (3) hit the share button found in the result page; and (4) in the caption, share what you plan to buy using with the laundry savings including the hashtags #DelightfulE and #SimpleToSave and post it on your Facebook page. The contest runs until September 15.

Visit www.facebook.com/thelittlewhitebook.

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