The International Food Exhibition (IFEX) Philippines, Asia’s most talked about food and ingredients show, concluded its 10th edition with a boost to Philippine’s export economy. As a parallel activity to the 2015 APEC Ministers Responsible for Trade (MRT) Meeting, IFEX Philippines set a bigger stage for the most exciting products and hottest food trends from APEC’s top member economies.
An exciting feature to this year’s event is the Taste by Design Food Trail—a unique showcase of the diverse tastes of local recipes and delicacies. The Center for Culinary Arts (CCA), the Official Food Presenter of the IFEX Philippines Regional Food Trail, featured an innovative and colorful rendition of the country’s most iconic dishes such as adobo, pancit, lumpia and desserts from Luzon, Visayas and Mindanao. Emerging food concepts are presented by selected local food companies in the Taste Test Trail, which delighted guests and visitors.
Meanwhile, exhibitor Mama Sita’s received the Katha Awards Special Citation for Best Booth Display at. Inspired by Teresita “Mama Sita” Reyes’ five generations of fine Filipino cooking, the heritage food establishment artistically showcased a “Feast of the Philippines” with their impressive display of products, sumptuous food, and ingredients.
As Mama Sita herself would have it during her days, visitors—Filipinos and foreigners from all over the world—were treated to a delightful sampling of some of the classic Filipino dishes like Adobo, Pancit Canton, Inasal, Sinigang, Kare-Kare, Arrozcaldo, and Champorado.
Mama Sita’s legacy of good Filipino food, which started from her very own kitchen, continues to thrive today. The booth’s display attests to it by becoming a shining example of Mama Sita’s creativity, delighting not only the tongues and stomachs but also the eyes and minds of the international audience.
An official event under the 2015 APEC Summit Conference, IFEX Philippines is a biennial event organized by the Center for International Trade Expositions and Missions, the export promotions arm of the Department of Trade and Industry, in cooperation with the Department of Agriculture-Agribusiness and Marketing Assistance Service.