Hino Motors Philippines Corporation (HMP), the exclusive distributor of Hino trucks and buses in the country, reasserted recently its strong campaign for solid growth this year with its 20,000th-unit sales milestone.
The landmark 20,000th vehicle, a FG8J 500 Series road truck model assembled exclusively for Coca-Cola Femsa Philippines Inc., was unveiled at a ceremony held at the HMP plant facility in Canlubang, Calamba, Laguna. HMP president Hiroshi Aoki along with chairman Vicente Mills Jr. handed over the symbolic key to Coca-Cola Femsa PH Chief Finance Director Sunil Gupta.
Witnessing the event as well are Hino employees and senior officials led by Hino Motors Ltd. (HML) president Yasuhiko Ichihashi, Marubeni Corporation Executive Officer and Chief Operation Officer Hisamichi Koga, Professional Managers Inc. chairman and president Jose Sandejas, together with other guests from Coca-Cola Femsa PH. A ceremonial tree-planting was also held in commemoration of the milestone unit sale.
In his welcome speech, Mills expressed his gratitude to all who have supported Hino since the very beginning. “This is truly a special day for all HMP people as this marks the culmination of many years of commitment and efforts. As a reliable partner in business growth, Hino aims to contribute more to the Philippine economy through our premium quality commercial vehicles,” he said.
In behalf of Coca-Cola Femsa, Gupta congratulated Hino Motors for reaching the milestone achievement. “In line with the significance of true partnership, I wish them all the best and we look forward to being partners in many more years,” he said.
Partners in progress
For his part, Aoki said they are very pleased and honored by HMP’s recent success. With partners like Coca-Cola Femsa PH and as the economic situation in the Philippines remains on the uptrend, he is very optimistic that Hino will move forward as a stronger, more competitive brand in the commercial truck and bus industry.
“We really appreciate this milestone. This may be a humble feat for now but it is a strategically an important step for the company as it aims to make giant leaps in terms of domestic sales this year. With that, we would like to thank the government, most especially our customers for their encouragement and support,” he commented. “Both Coca-Cola Femsa and Hino Motors have been driving progress in the Philippines. Coca-Cola is a long-time customer; we’ve been partners with them since the mid-80s. They look at the transport side as a very important side of their business. We were able to respond to their requirements, especially in terms of designing specific application features for their vehicles and after-sales maintenance services,” Aoki added.
Inspired to deliver
On why Hino trucks and buses are considered the best there is in the market, Aoki said the company has established itself as a brand known not only for top-notch, value-for-money customized vehicles but also for its after-sales services to customers. HMP currently has 15 full-line dealers, which are strategically located across the Philippines.
Hino Motors Philippines is the only truck and bus manufacturing company that offers benchmark-leading customization — from assembling the vehicle, to building the body based on the desired specification of the client, to vehicle maintenance, repair, and refurbishing. The company has produced versatile trucks and buses that cater to various industries such as for logistics, healthcare (mobile clinics, X-ray vans and hospital buses), and government use, among others.
Building on this momentum, Aoki said the company looks forward to begin a new chapter of milestones, confidently assuring customers of optimal vehicle solutions and service offerings to come in the following months. “We are confident that our commercial vehicles will be able to compete in a level playing field with competitors. We also anticipate greater things to happen for Hino, like increased demand for our existing and upcoming truck and bus models which will be well-suited for the Philippines’ positive business climate,” he added.