Hino Shifting to a Higher Gear


Pilipinas Hino Inc. (PHI), the exclusive distributor of Hino trucks and buses in the Philippines, recently changed its corporate name to Hino Motors Philippines Corporation (HMP).

Hino Motors Ltd. and Marubeni Corporation forged a new joint venture agreement with their Filipino partners increasing their equity to 70 percent and 20 percent, respectively. This is a clear manifestation of all the investing partners’ renewed and firm confidence in the growing economy of the country and the potential of the commercial vehicle market.

HMP is mainly engaged in the assembly and distribution of quality Hino trucks buses, distribution of genuine Hino spare parts and supply of other automotive-related products and quality full maintenance after sales.

All Hino trucks and buses models are developed to meet the demands of owners and drivers who insist upon perfection in transport. Safety, economy, durability, reliability, versatility and ecology – all these and more can be expected from the Hino trucks and buses. Through quality products and services and highly competent and dedicated workforce, the company has consistently secured its place as among the country’s top corporations.

HMP is set to introduce new products, innovative services and its expanded “Total Support” activities. It shall continue to improve its direct marketing operations by increasing its current 15 full-line dealers, which are strategically scattered all over the Philippines. It intends to strengthen its unique “One Stop Shop” operations with its own body manufacturing and its maintenance shop located in its facility in Canlubang, Laguna.

PHI was incorporated in March 1975 and had just celebrated its “Stronger@40” milestone. Forty years since its first assembled truck hit the road, the Hino brand remains strong and will become truly stronger as it is now under a more dynamic and globally-attuned company – Hino Motors Philippines Corporation or HMP.

The officers of HMP include: Vicente Mills Jr., chairman; Hiroshi Aoki, president; Koji Ota, vice president/marketing and assistant to the president; Susumu Myokan, VP treasurer; Augusto Salcedo, VP/general sales manager; Felipe Barroga, VP/comptroller; Mario Regala, VP/manufacturing; Cesar Asuncion, assistant vice president/Finance; Teodorico Junsay, AVP/Production; and Rosemarie Gonzalez, legal counsel/corporate secretary.


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