HONDA Cars Phils. Inc. (HCPI) chose the 5th Philippine International Motor Show (PIMS) in which to debut the Honda Brio hatchback and Brio Amaze sedan. At the launch program, company president and general manager Toshio Kuwahara said the Brio (Italian for “energetic” and “cheerful”) series was especially created for the emerging demands of the Asian market.
The HCPI official added the Brio’s development is backed by Honda’s extensive experience in creating compact cars such as the Jazz and City, which are examples of Honda’s “man maximum, machine minimum” design concept.
While the most affordable in Honda’s car lineup, HCPI said the Brio models “embody high levels of Honda DQR—durability, quality and reliability.”
“These cars were specifically developed to match the evolving needs of our customers,” Kuwahara said, noting that the Brio pair is “Honda’s answer to the small car for Filipino motorists.”
“We are joining the small-car segment in a big way by setting a new standard with these two vehicles,” he added.
Both the Brio and Brio Amaze are powered by a four-cylinder, 1.3-liter, i-VTEC engine that makes 99hp—the most powerful in the mini compact segment. The engine is mated to either a first-in-class five-speed automatic transmission or a five-speed manual transmission, which help improve fuel efficiency. With their compact size and powerful engine, both the Brio and Brio Amaze provide comfortable mobility in a wide variety of driving situations—from start-up acceleration to hill climbs and twists, HCPI said.
The Brio and Brio Amaze feature chrome grilles, fog lights and 14-inch alloy wheels.
Inside, the Brio has triple analog 3D meters and Honda’s G5 navigation system, a seven-inch capacitive touch-screen with aux-in, USB, Bluetooth hands-free telephone and audio streaming functions, as well as WiFi connectivity.
The Brio Amaze comes with a beige interior, an instrument cluster similar to that in the Brio, a different Honda navigation system but which also has CD/DVD playback, aux-in, USB and Bluetooth hands-free telephone and audio streaming.
The Brio and Brio Amaze are available in four variants each. HCPI prices the Brio 1.3 S M/T at P599,000; the Brio 1.3 S A/T at P639,000; the Brio 1.3 V M/T at P679,000; and the 1.3 V A/T at P719,000.
The Brio Amaze 1.3 E M/T sells for P629,000; the Brio Amaze 1.3 S A/T for P689,000; the Brio Amaze 1.3 V M/T for P729,000; and the Brio Amaze 1.3 V A/T for P769,000.
HCPI said it is offering exterior add-ons—a front grille; front, rear and side under spoilers; Modulo emblems; special 14-inch alloy wheels—for the Brio and Brio Amaze, all of which are Modulo accessories specially designed for the cars.
Along with the new mini cars, HCPI flaunted on its PIMS stand two Honda concept cars—the Team Mugen SF13 No.16 racecar that won Japan’s Super Formula Championship last year, and the next-generation Honda NSX.
“Racing, sports cars and small cars—these are all in pursuit of delivering more and more joy to our customers. This is a continuing journey of joy for Honda and we hope that you will also be on this same road with us,” Kuwahara said.