Honda Cars Philippines Inc. (HCPI), Honda’s automobile business unit, has named Toshio Kuwahara as its new president and general manager effective April 1, 2014.
Kuwahara replaces Tatsuya Natsume, who has been assigned to a new post in Brazil. In 2009, Kuwahara was given his first assignment in the Philippines when he was appointed as senior assistant vice president for HCPI’s Marketing and Sales Division.
Prior to his move to the automobile business, he previously held posts in Honda’s motorcycle business unit for the Asia and Oceania market.
Kuwahara has been working closely with Filipinos in both HCPI and Honda Cars dealerships for almost five years now.
“As one of Honda’s thrusts, we always make it a point to satisfy our customers in every aspect of their transactions with us. It is crucial that we know their wants and how we can deliver them,” Kuwahara said.
“I am very privileged to be given a bigger responsibility for the same market. Rest assured that it is my goal to provide vehicles that the Filipino customers dream of having. I anticipate that what our team has been developing for years are spot on,” he said.
Asked about concrete plans for HCPI during his first year as president, Kuwahara said: “We will keep you very busy this year. Expect new Honda models to be available in the market soon. You will actually see the All New City very soon.”
Optimistic about their new products for the Filipinos, Kuwahara sees a strong resurgence of the Honda brand in the automotive scene.