Honda launches new Brio models at PIMS

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Honda Cars Philippines Inc. (HCPI), Honda’s automobile business unit in the Philippines, launched the all-new Brio and Brio Amaze models at the 5th Philippine International Motor Show (PIMS) at World Trade Center, Pasay City.

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At the opening of the motor show on Thursday, HCPI President and General Manager, Toshio Kuwahara unveiled the much-anticipated Brio hatchback and Brio Amaze sedan. The Brio (Italian for “energetic” and “cheerful”) series was especially created for the emerging demands of the Asian market—automobiles that will facilitate personal mobility.

The Brio model’s development is based on Honda’s extensive experience in creating compact cars such as the Jazz and City, examples of the application of what Honda calls the “man maximum, machine minimum” design concept. While currently the most affordable cars in Honda’s vehicle line-up, the Brio models proudly embody high levels of Honda DQR—durability, quality and reliability, Kuwahara said.

“These cars were specifically developed to match the evolving needs of our customers,” Kuwahara said at the launch event. “Today, we are revealing Honda’s answer to the small car for Filipino motorists.

We are joining the small car segment in a big way by setting a new standard with these two vehicles.”

In numbers the Brio is the smallest vehicle in Honda’s line-up, measuring at 3,610mm (length), 1,680mm (width) and 1,485mm (height) with a 2,345mm wheelbase, while the Brio Amaze is longer than its hatchback version measuring at 3,990mm (length) with a 2,405mm wheelbase.

Both the Brio and Brio Amaze will be available with a 4-cylinder, 1.3-liter i-VTEC engine mated with either a 5-speed automatic transmission or 5-speed manual transmission, both designed to help realize better fuel efficiency.

Both the Brio and Brio Amaze feature chrome grilles, fog lights, and 14” alloy wheels; in addition, the Brio is equipped with a rear spoiler.

The interior of the Brio features triple analog 3D meters for extra visibility and an advanced feel, and has Honda’s G5 navigation system, a 7-inch capacitive touch screen that also includes functions such as auxiliary-in, USB, Bluetooth hands-free telephone and audio streaming, as well as WiFi connectivity for internet browsing and content streaming.

On the other hand, the Brio Amaze features a beige interior for a premium and elegant feel versus the Brio’s sporty black interior.

The Brio Amaze’s instrument cluster is similar to the Brio but with a black face, and it carries a different Honda navigation system with similar features to its smaller sister model.

Being true to Honda’s commitment to customer safety, all variants of the Brio and Brio Amaze will have standard safety equipment of dual SRS airbags, and Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EBD).

Suggested retail prices for the Brio range from P599,000 to P719,000, while the Brio Amaze will retail for P629,000 to P769,000. Both models are expected to be available in November.

The Brio and Brio Amaze models will be on display from September 18— 21 at PIMS, together with two Honda concept cars: the Team MUGEN SF13 #16 which was the winner of Japan’s Super Formula Championship last year, and the Honda NSX, the next generation sports car that Honda Motors is set to launch.

“Racing, sports cars and small cars—these are all in pursuit of delivering more and more joy to our customers. This is a continuing journey of joy for Honda and we hope that you will also be on this same road with us,” said Kuwahara.

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