HOT SUMMER TRENDS

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Cool and comfy streetwear

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 Look and feel good in barong with innovative innerwear

Look and feel good in barong with innovative innerwear

Going out in the daytime can be a drag these days with the intense summer heat. Match sky-high temperatures with the daily stress of urban living—traffic, pollution, and crowding—keeping your cool seems next to impossible.

Luckily, besides air-conditioning indoors, there is fashion technology that can help people keep their sanity—and style—when out on the streets. Innovative Japanese apparel Uniqlo formally introduced this to the hot Philippine fashion market on May 7 at 71 Gramercy in Makati City, calling it “Airism.”

Fashion technology that can help people keep their sanity and style when out on the streets

Fashion technology that can help people keep their sanity and style when out on the streets

“With the weather so hot here, this is perfect for Filipinos. There are a lot of employees walking around every day, especially in business districts such as Makati City, and office wear like braongs can really be uncomfortable if you don’t have innerwear,” said Katsumi Kubota, chief operating officer of Uniqlo in the Philippines.

Using the latest Japanese fiber technology, the Airism carries eight comfort-enhancing features to cool the body down. Among them, it has a moisture absorption function that soaks in perspiration and a quick-dry technology to help regulate sweat.

Moreover, the line also has bacteria minimizers that ward off unpleasant body odor.

Uniqlo COO Katsumi Kubota

Uniqlo COO Katsumi Kubota

The collection’s aesthetic remains true to the brand’s simple and classic style in the form of innerwear, such as camisoles and t-shirts that in mostly neutral shades.

“Its texture can make you feel like you’re not wearing anything,” Kubota added.

Indeed, the brand’s practical approach that infuses technology with fashion at a fraction of a cost gives Filipinos more options to their everyday wear.

“We don’t want to just keep on opening stores. We want to make a difference in Filipinos’ lives, and this is another way to help those who are looking for comfortable undershirts or innerwear,” Kubota ended.

Redefined cityscape carry-ons

Mobile phones, wallet, sunglasses, keys, and a few other things make up your daily carry-ons. Whether you are going to the office or planning a weekend adventure, having these essentials is a must wherever you go.

You need to be prepared with the right—and stylish—sack to carry around

You need to be prepared with the right—and stylish—sack to carry around

However, having the right bag to put all these bits and bobs becomes tricky when going out. It has to be the right style and size, while being functional all at the same time.  Even in the city, you need to be prepared with whatever adventure comes your way, and you must have the right—and stylish—sack to carry around.

Known for its stylish and functional luggage pieces, Samsonite heeded the call for refined cityscape carry-ons with the launch of “Samsonite Red” on May 7 at the Century City Mall Atrium in Makati City.  The new product range presented casual bags fit the needs of a “day to day life in the urban setting.”

Ciely Buenviaje, country manager of Samsonite Philippines Inc. with Franco Laurel

Ciely Buenviaje, country manager of Samsonite Philippines Inc. with Franco Laurel

“We have several brands available in the market such as American Tourister, Samsonite and Samsonite Black Label. All the brands I mentioned are all luggage. So we thought of offering something that’s in between. There’s a certain niche in the market that we haven’t served yet, and that is the need for casual bags. We want to come up with a brand that would cater to the young, fashionable and trendy folks,” said Ciely Buenviaje, the country manager of the brand.

Different from the brand’s travel bag, the Red collection—inspired by the word “redefine”—has the brand’s trusted qualities but with a wider variety of colors and designs.

For both men and women, structured pieces with well-defined lines     easily shift from     work to play.

n For both men and women, structured pieces with well-defined lines easily shift from work to play

n For both men and women, structured pieces with well-defined lines easily shift from work to play

“When you say bags, there’s a lot of designs available in the market today but we have an identity that defines Samsonite Red, which specifically caters to basic bag needs.

We have an array of backpacks, shoulder bags, Boston bags, and tote bags, whose style is very Korean-inspired—big, functional and quadratic,” Buenviaje concluded.

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