Every girl always wants to look natural even when done up, thus giving birth to the curious concept of the “No Makeup Look.”
How to achieve this though is always the question among womenfolk, who sometimes find it difficult to figure out the color, the amount, and the method of applying natural-looking makeup.
This conundrum inspired global skincare brand Pond’s, which set off to figure out the best “no makeup look” for Filipinas via a four-step regimen dubbed “#PondsNoMakeupLook.”
“We asked female jobbers what their ideal everyday look was, and they shared that they wanted a flawless face that looks like they put a little makeup on,” said Pond’s Senior Brand Manager Jules Gollayan regarding the project’s beginnings. “They wanted to upgrade their regimen, and gain confidence in turn, so the following is what we came up with through the help of a team of beauty experts.”
Cleanse. Start with using the Pond’s Pearl Cleansing Gel because soaps can be harsh on the face. Said beauty blogger Nicole Anderson, “While it’s important to have clean skin that’s clear, you have to make sure your skin won’t dry.”
Moisturize. Because putting on a thick layer of products on the skin isn’t the most practical approach for young, on-the-go women, multi-tasker moisturizer Pond’s Dewy Rose Gel makes it to the second step. “It keeps my skin healthy, because I don’t have to put too many products on. Plus it’s so light on the skin, while acting as a makeup primer too,”’ attested another beauty consultant, Laureen Uy.
Conceal. Concealing is the third step with Pond’s BB+ Cream, which is a 2-in-1 whitening skincare and makeup product. “It’s very hot and humid in the Philippines, so this is the perfect product that feels light while giving me the coverage I want,” rounded up the brand’s third beauty consultant Kryz Uy.
Enhance. Partnering with Filipino makeup brand Happy Skin, the regimen concludes with the No Makeup Look Lippie to add a healthy pop of color while moisturizing and smoothening the lips to match glowing skin.