How to live a ‘Smart Life’

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Carlo Endaya, Smart’s head of brand strategy and communications group

Carlo Endaya, Smart’s head of brand strategy and communications group

“Now that everyone has a mobile phone, our mission is to get every Filipino connected on line.”

This is the new challenge that Smart Communications has taken on according to Carlo Endaya, head of the telco’s brand strategy and communications group at roundtable that included The Manila Times this week.

His department’s marching orders are to give their subscribers across the nation, a “Smart Life,” that is, a mobile service, which continually strives to beef up its content offers to fill every person’s digital swag with entertainment on-the-go experience.

“We all know how one song can fix or alter someone’s mood or how one movie or video can bring a person to an escape from current reality. And as a nation of digital adapters, we have gone far from getting our music and movie fixes from the radio, cinema or TV,” he added.


“We are now empowered with a ‘personalized remote control’ through our smartphones. That device on your hand takes care of your soundtrack and binge-watching requirements. This is where the essence of Smart Life’s entertainment on-the-go really lies—in elevating the actual experience of our consumers.”

Endaya went on to enumerate what the service readily has for its subscribers today beginning with homegrown award winning music app Spinnr. “This app has gone beyond providing the music needs of our subscribers,” Endaya related. “For example, there is no other music app in the whole world that religiously takes its users to right where the concert or meet-and-greet actions are happening. And Spinnr has done that over and over, sending our subscribers to meet the likes of Katy Perry, Ariana Grande and Taylor Swift in one-in-a-lifetime milestones that they also get to share via social media.”

Spinnr has ongoing ticket raffle promos to the Manila concert of Maroon 5 on September 17, and a fly-off promo to the Las Vegas leg of Madonna’s Rebel Heart Tour on October 24.

Prior to these concert series promos, Smart and Spinnr gave away thousands of tickets to the two-night concert of One Direction last summer, and recently to the Manila leg of Ariana Grande’s Honeymoon Tour.

“For movies and TV series, Smart and PLDT recently partnered with iFlix, and the service now provides thousands of updated blockbuster films and must-watch series for our subscribers. We also partnered with Fox, which can be accessed via Viewstream. Plus we have all the video contents from YouTube, Daily Motion and other video sites for those who are into what’s trending and viral these days,” continued Endaya.

When it comes to gaming entertainment, Smart also celebrates Clash of Clans (CoC), the world’s top mobile game, by mounting the Philippine Clash 2015, the country’s biggest nationwide CoC tournament with over P2.3 million prizes.

The telco also recently teamed up with Ranida studios to bring PBA Philippine Slam, the most downloaded sports video game with 1.6 million users to date.

“Smart is now boosting its feature-packed promos, such as the Big Bytes 50 offer, to include allocation for entertainment on-the-go so subscribers can experience all these at the palm of their hands,” disclosed Endaya. “With these, we can all live a Smart Life.”

For more information, log on to smart.com.ph.

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