How to wear your Porsche


Porsche Design Head of Franchise and Travel Retail Lars Schmidt (left) and Adrenaline International Concepts Inc. President Hans Yao

On August 6, Adrenaline International Concepts Inc., the franchise partner of Porsche Design Group, opened a newest store at the Shangri-La Plaza Mall in Mandaluyong City. Spanning 90 square meters, the store concept focuses on a greatly expanded fashion collection for ladies and men.

Founded in Stuttgart, Germany before moving to Zell am See, Austria, Porsche Design has been a leader in iconic style since 1972. Its particular focus on functional, purist, and timeless design has made the company one of the leading luxury brands globally.

Shangri-La Mall East Wing witnessed a gathering of the country’s top personalities who mirror the brand’s design principles.


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