Huawei expands retail presence in PH


Huawei Technologies, a leading Chinese information and communications technology company, said it is seeking to expand its retail presence in the Philippines further after it opened its first and second brand shops in the country.

“[These are among] the many stores that we will open throughout the country. So basically, the thrust of the company is to expand our retail presence,” Huawei Technologies Philippines (HTP) marketing director Al Dimapilis told The Manila Times.

The first Huawei brand shop, located inside the SM North EDSA Mall’s Annex Cyberzone, showcases a complete range of devices including smartphones, mobile broadbrand, phablets and tablets. The second brand shop opened in SM Megamall on June 1.

Dimapilis said they are planning to open 10 more brand shops and 30 kiosk-type stalls in major cities throughout the country for the rest of the year.

“Filipino consumers usually ask where to buy our products. So that’s why our main goal is to be present in as many stores as possible,” he added.

With the opening of more brand shops, Huawei, which ranked third in global smartphone shipments in 2013, is aiming to get a “very significant market share in smartphone devices.” No figure was given.

“We reached 300 percent of our target market share last year. So we are confident that we can reach our goal,” he added.

Charles Wu, HTP’s country manager, said the Philippines’ fast growing economy is a very important market for the company.

“The Philippine market is very dynamic, very open and especially the young people really love technology. We believe this is the chance for Huawei to put our technology in the market and excite the public,” he said.

The company expects to realize its expansion plans this year to increase its market share.

Wu also said more Huawei mobile products will be offered to Filipino consumers this year.

The company just launched its latest Ascend G6 dubbed as P6 mini, which has an eight-megapixel camera and a five-megapixel front camera.

According to Huawei Consumer Business Group, at the end of 2013 its products and services were deployed in over 170 countries, serving more than one-third of the world’s population.


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