Huawei more aggressive in penetrating PH market

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HUAWEI, a leading global information and communications technology (ICT) solutions provider, is now more aggressive in penetrating the country’s smartphone market.

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Richard Yu, chief executive officer of the Huawei Consumer Business Group, said the company is now ranked third globally in terms of smartphone shipments.

Yu said they are exerting more efforts to increase market shares with the introduction of more products.

“Our brand recognition is growing steadily in key regions such as Asia and Western Europe,” Yu said.

Truthful to its commitment, the company is set to officially launch the highly anticipated Huawei Ascend P7 this week.

The Philippine launch is part of the Southeast Asia Ascend P7 rollout that kicked off at CommunicAsia 2014 held in Singapore last week.

Building on the success of Huawei Ascend P6, the new 4G LTE-enabled smartphone redefines smartphone excellence with top-notch features, ultra-fast connectivity and easier navigation in a beautifully crafted design that places it in a class of its own.

With a 5-inch full high definition display, industry-leading 8MP front-facing and 13MP rear-facing cameras and the latest intuitive Emotion UI 2.3, Huawei Ascend P7 will make it possible for people to express excellence with edge, anytime, anywhere.

Huawei redesigned Ascend P7 from the inside out, significantly improving the performance of the smartphone’s hardware and software to redefine user experience.

“The Huawei Ascend P7 once again challenges existing industry standards by redefining smartphone design, camera experience, and connectivity, to provide people with an unprecedented mobile experience,” Yu said.

At 6.5 mm slim, Ascend P7 sets a new record as one of the slimmest 4G LTE smartphones in the market. To relentlessly pursue excellence with edge for discerning global users, Huawei incorporated a perfect harmony of design influences from the West with the East’s attention to details.

“Huawei’s relentless commitment to developing premium quality smartphones over the past three years has paid off,” Yu said.

Redefining craftsmanship, Huawei Ascend P7 provides an edge with enhanced strength and durability against everyday use.

It stands out from the crowd with a sleek, sophisticated metallic appearance created by a seven-layered rear surface treatment with a refined “spin effect” micro–pattern design.

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