HYUNDAI Motor announced its recently launched all-new Genesis and new generation i10 have received Red Dot Product Design Awards in the Vehicles category. The two Hyundais bested an entry list of 4,815 products coming from 53 countries.
Hyundai explained the internationally acclaimed Red Dot Awards recognizes aesthetic form, innovation and ground-breaking ideas.
“The Red Dot award is widely recognized as one of the world’s most prestigious design awards, and to receive two is a real honor,” said Byung Seob Lee, senior vice president at Hyundai Design Center. “Distinctive design is helping us attract new customers and develop strong connections with them. It is also the ultimate expression of what Hyundai offers—cars that are both good to drive and to look at.”
The Hyundai executive added the latest Genesis and i10 introduce Fluidic Sculpture 2.0, the carmaker’s evolved design philosophy that will hallmark future Hyundai models.
The Genesis and i10 are the first production Hyundais to get Red Dot Design Awards.
Hyundai said that this year’s Red Dot jury consisted of 37 experts from 24 countries, all of whom are independent qualified designers, university professors or journalists. This year the list included fashion designer Jimmy Choo.