Hyundai now powers PH drift racing series

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Hyundai Genesis Coupé: Made for drifting.

A MORE exciting series awaits professional and amateur drivers in the eighth season of the Lateral Drift Series as it is now backed by Hyundai Asia Resources Inc. (HARI).

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This year, the exclusive distributor of Hyundai vehicles in the Philippines, is the title sponsor of the 2013 Hyundai Lateral Drift Pro-Am Championship Series. It is composed of six rounds and will showcase the Hyundai Genesis Coupé.

To make the drift racing series more exciting, Lateral Dirft Productions has brought in Formula Drift drivers Hiromi Obata and Hiromi Kajikuma from Japan as foreign judges for the events.

Lateral Drift Productions President Charlie Cruz said that with the two veteran drifters managing the scorecards, the local racers will be forced to improve on their performance, leading to more exciting battles throughout the year. Cruz added that around 45 local drifters—coming from both the amateur and professional division—are expected to join this year’s event.

For their part, Obata and Kajikuma said that they are expecting a level of professionalism from the local drivers, whom they said “have what it takes to enter the international scene.”

“If the drivers have the technical know-how, the level of professionalism required and the right vehicles, they could definitely compete in Formula D and D1,” the foreign judges said.

Rounds 1 and 2 of the series had started on August 31 and September 1 in Libis, Quezon City, where Gio Rodriguez and Ralph Tan, finalists from Season 4’s Pilipinas Got Talent, competed and conducted a drifting exhibition using the Genesis Coupé—the 2012-2013 Car of the Year best rear-wheel drive sports car.

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