A UNIT of Lucio Tan-led Eton Properties Philippines Inc. said it is banking on its mid-income developments to boost sales in the coming months.

In a statement, Juan Antonio Gatuslao, Belton Communities Inc. project director, said the demand for mid-market housing units reflects the increase in buyers’ desire for more stable and tangible ways to spend their money.

“Belton Communities is poised to take advantage of this demand as it offers the market reasonably priced properties, stamped with the same world-class standards of parent company Eton Properties,” Gatuslao said.

With the extensive land bank of the Lucio Tan Group of Companies, Gatuslao said the company can offer quality real estate properties that are part of integrated communities and have convenient access to schools, hospitals, transportation, leisure and entertainment facilities.

The company’s first project launched a year ago is the North Belton Communities along Quirino Highway in Novaliches, Quezon City.

“Buyers are now particular in choosing where to buy because of all the flooding brought about by Ondoy and other recent super typhoons, we are glad to say that North Belton Communities is flood-free, owing to both good location,” the executive said.

He added the project is at least 131 feet above sea level and have well more than adequate drainage systems.

North Belton Communities currently has two residential enclaves—The Manors, comprised of five-story, mid-rise buildings and the West Wing Residences, which is comprised of townhouses and house and lot packages.

The company is also building a new middle-income subdivision called the West Wing Residences at Eton City within the company’s project in Santa Rosa, Laguna.

Gatuslao said the newly launched project, which is just a 40-minute drive from Makati, has houses inspired by contemporary American architecture and generously provided with wide open spaces and lifestyle amenities.
CHINO S. LEYCO