Smart Communications Inc. (Smart) said on Thursday that it sustained its postpaid growth in 2013, citing strong momentum in 2012 and the launch of enhanced postpaid plans.

 “Our robust postpaid performance proves that more Filipinos trust the quality of Smart’s call, text, and data services. With Smart, customers are confident that their text messages will arrive on time, and that their calls and Internet connection will be of good quality. More importantly, they know that they don’t have to wait for superior services—these are available to them right now,” said Mellissa Limcaoco, head of marketing for Smart brands.

In the third quarter, Smart’s postpaid business recorded a 38-percent year-on-year increase in subscribers and a 15-percent increase in average revenue per user (ARPU). Limcaoco attributed Smart’s strong postpaid performance to the success of its Unli Postpaid Plan 599 and Netphone Plan 349. She added that Smart has launched postpaid plans that will give subscribers “greater value for their money.”

 Smart’s new Unli Trinet Text 349, which comes with a free Samsung Galaxy Pocket, lets users send unlimited texts to any Smart, Talk ‘N Text, or Sun Cellular number. Meanwhile, the new Plan 599 allows unlimited texts to any Smart, Talk ‘N Text, or Sun Cellular number, and unlimited calls to any Smart or Talk ‘N Text number. It is bundled with a free Samsung Nari.

 “We expect these offerings to fuel the continued growth of our postpaid business. Unlike similarly priced plans that allow unlimited texts only to subscribers of the same network, our new Plan 349 and Plan 599 let subscribers communicate with a far bigger community—68 million subscribers in all,” Limcaoco said.