Mitsubishi Philippines 2012 sales up by 7 percent
Mitsubishi Motors Philippines Corp. (MMPC) on Wednesday announced a slight increase in sales in 2012 as compared to the previous year.
Records showed that MMPC posted a 7-percent growth last year compared to 2011, selling a total of 34,915 vehicles. In 2011, the company sold 32,603 vehicles.
MMPC also said that it is on a six-year streak in sales growth.
Meanwhile, combined figures from the Chamber of Automotive Manufacturer of the Philippines (Campi) and Truck Manufacturer Association (TMA) showed that 156,649 vehicles were sold in 2012, posting a 10.6-percent increase versus the 141,616 units sold in 2011.
Based on the said figures, MMPC kept its position as the Philippine automotive industry’s second leader, by cornering 22 percent of the market.
Passenger car sales for MMPC also showed positive results, reflecting a 93-percent increase with 3,214 units sold compared to the 1,669 units sold in 2011.
MMPC’s truck and bus sales went up by 36 percent and 21 percent, respectively. Its light commercial vehicles also went up to 31,058 units from the 30,457 units sold in 2011. The results were attributed to MMPC’s new line-up and its sales promotions.
”MMPC’s remarkable sales performance can be credited to its continuous effort to provide the market with a refreshed and extensive vehicle line-up, coupled by aggressive and attractive sales promotions,” MMPC said in a statement.
”New models such as the Mirage and the Lancer EX 1.6 were also launched last year, and in effect significantly reinforced MMPC’s presence in the passenger cars segment. With the new models’ highly competitive and class leading features coupled by its great value for money, the Mirage and Lancer EX were very well accepted by the market,” it added.
Moreover, the Montero Sport still tops midsize sport utility vehicle category, selling 12,510 units, while the L300 Chassis Cab took 87.3 percent market share in the utility cab segment.
