World Hunger Relief 2012 campaign was launched recently in support of the United Nations World Food Program (WFP) and its school-feeding program for children affected by past conflicts in Mindanao.

“We’re very excited to be once again conducting our World Hunger Relief activities for 2012. This campaign is the world’s largest private sector fundraising effort to help alleviate hunger and under-nutrition globally,” said Lars Peterson, Pizza Hut and Taco Bell Philippines chief operating officer.

“Every year, we set new challenges for the campaign so that we can continue to strengthen our support for WFP Philippines and its school feeding program in Mindanao, and I am proud that our managers and team members are always so enthusiastic in working towards realizing our collection goals,” he added.

In time for the holiday season, Pizza Hut and Taco Bell Philippines customers are invited to contribute through several avenues. One is by the purchase of three different limited edition Christmas postcards signed by World Hunger Relief 2012 Volunteer, Ms. Universe third runner-up and Ms. Universe-Philippines 2011 Ms. Shamcey Supsup.

They may also donate to the campaign through the World Hunger Relief 2012 coinbanks found at all Pizza Hut and Taco Bell restaurants and satellite locations nationwide. In addition, P10 from every special Taco Bell WFP Combo Meal will go to WFP’s school feeding program.

Customers also have the choice to contribute by adding P5, P10, or P20 to their bill. “WFP Philippines is very grateful to Pizza Hut and Taco Bell and their staff for all the energy, enthusiasm and support they have mobilized through their annual World Hunger Relief campaign. We’re proud to work together to ensure that hot meals are provided to needy conflict-affected children in Mindinao and to raise awareness on the issue of hunger in the Philippines and how to tackle it,” said WFP Philippines Representative and Country Director Stephen Anderson.