Calayan Surgicenter, one of the country’s leading cosmetic center, is eyeing Filipina bodybuilder Gemmalyn Crosby to be its next celebrity endorser.

Gemma, a professional athlete at the International Federation of Body Building and Fitness (IFBB), came home to the Philippines to launch her e-book in a mini-press conference held at the Kamayan Restaurant, Padre Faura, Manila on December 20. Calayan Surgicenter Marketing Head Lalen Calayan and endorser, singer Selina Sevilla were at the launch.

The launch was so successful that she promised to come back next year to print The Gemmalyn Crosby’s Bikini Body Diet in hopes of helping Filipinos live a healthier lifestyle.

Dr. Manny Calayan, founder of Calayan Surgicenter, wants Gemma to represent tough beauty, to show women that hard muscles are just as sexy as curves and having a perfectly fit body is beautiful.

Gemma, a certified personal trainer, and an award-winning fitness phenomenon who recently won first place in the Arnold Schwarzenegger Classic Amateur International Bikini Class B Championship this year, also shared insights and experiences on her life as a professional athlete, a mother and wife, a TV, movie and print ad fitness model and a true Filipino despite being based abroad.

Gemma will join the roster of Calayan endorsers that include Boy Abunda, Bianca Gonzalez, Cristine Reyes, Jake Cuenca, Gerald Anderson, Iya Villana, Mariel Rodriguez, Valerie “Bangs” Garcia, among many other celebrities who trust the Calayan brand of excellence.