Television presenter, actress, producer, singer and composer Nikki Muller has found new fame after being selected as the host of “Style Factor”—a video-led premium web series developed for and sponsored by P&G in the Philippines.

Dubbed as the essential guide to celebrity trends and star styles, the online branded entertainment program features 26 original video episodes on the latest celebrity inspired fashion, style secrets, make-up tips and tricks relating to beauty, skin and hair care.

The multi-talented Swiss-Filipina anchor will also blog for Style Factor and write articles on hot hairstyling trends, the right skin care for different skin types, top 10 looks of the season, make-up quick fixes and practical how to tips, do product reviews, backstage celebrity interviews and make special appearances at events.

The original programming content, developed by Yahoo!, is exclusively designed for a digitally savvy Filipina woman who is smart and discerning about engaging with brands online, participates in conversations around trending topics and seeks tips and tricks on grooming from the web.

“I am a story-teller and a communicator at heart and passionate about telling a good story. I’ve seen the fashion scene evolve over the past few years; Filipinas have a very unique sense of style and pay attention to grooming in a way that is very distinct. I look forward to exploring how simple style statements can help a woman exude her individuality and confidence,” stated Muller.

The lover of fashion is also a believer in the power of the internet. “Women are leading busier lives today with many demands made on their time. Style Factor fits perfectly into a modern Filipina woman’s schedule by being a one-stop online resource that offers simple, tried and tested ways to help her be on the pulse of all the latest information. Style Factor is all about empowering women, inspiring her personal style and building a nurturing online environment for them.”

Her first set of videos became a huge hit and featured Nikki sharing inexpensive ways to pamper yourself—from making everyday a good hair day, party dresses for your body type, top five “Pinoy” stains, “Morena” beauties and what’s inside ageing creams.

Visit Yahoo! Style Factor at ph.omg.yahoo.com/stylefactor.