FASHION is self-expression. This attitude is all about being young and making a statement—which urbanAthletics (UA) understands and supports, as it makes available plenty of attitude with a lot of style, and lets the youth rule the streets.

To help their choices, the youth also look to current fashion trends. This year, for example, retro goes right back in the radar—and a new spin on anything out of the 70s is guaranteed to be a hit. Fashion is also taking a bold risk with bright bold prints and patterns taking center stage. Bold prints are a hot trend, and so are scarves for guys. Color experts have also announced “honeysuckle pink” as the color of 2011. A bright, cheerful color, this vibrant pink is popping up on clothing, handbags, shoes and accessories.

These fashion tips go a long way in tweaking one’s outfit to look cooler, and in a youth’s wardrobe there are staples that could be dressed up accordingly. Jeans, shoes, bags, tees, and shades are easily updated by throwing in an edgy element or two.

Urban Athletics presents its range of stylish, comfortable, and back-to-school gear and taps synergy between sports and street-wear brands like Adidas Originals, Nike Sportswear, Vans, Zoo York, Puma, Marc Ecko, DC, Reebok, Heyday, Lonsdale, Converse, Zuriick, Manhattan Portage, Smith Optics and more.