MAX’s said it plans to expand its North American network in the first quarter of next year.
Robert Trota, chief executive of Max’s, told reporters that it already has eight stores in the US and one in Canada. It is opening this month its first branch in Dubai.
Trota said Max’s also plans to open 10 stores in the Middle East in the next five years.
The total investment for an international store ranges from $600,000 to $1 million, depending on the location.
Max’s has 122 Philippine outlets, of which 53 are franchised stores and 69 company owned.
The fine-dining restaurant operator has entered a master development agreement with Jamba Juice Co. of the US to develop 40 locations in the Philippines over the next 10 years.
The first Jamba Juice location is scheduled to open in November at the Bonifacio Global City in Taguig, making it the American brand’s first outlet in Southeast Asia.
Jamba Juice is a chain of smoothie restaurants based in California and operates in over 700 locations, with 500 company owned and the remainder franchised.
Sharon Fuentabella, Max’s executive vice president, said additional stores would be opened in the Mall of Asia, Greenhills and Alabang Town Center as well as key cities and provinces nationwide.
“We believe that the Philippines has a huge potential for being one of the strongest markets for Jamba Juice, given the interest that Filipinos have shown, especially, recently, for active living,” Fuentabella said.
Max’s also brought the 69-year-old North Carolina-based doughnut shop Krispy Kreme to the Philippines.
“To date, the Max’s Group of Companies is already operating more than 20 Krispy Kreme stores across Metro Manila, half a decade after launching its first branch in the country,” Trota said.
Max’s also has a bakeshop brand called Max’s Corner Bakery with over 112 branches in the Philippines.
