Toy collectors and car model enthusiast are in for a treat as Shell recently launched its new collectibles in collaboration with Ferrari and the LEGO Group.

The new promotion brings together three of the most global brands in the world and introduces six exclusive LEGO models that are based on some of the most iconic vehicles in Ferrari’s motoring history such as the Ferrari F150 Italia; the Scuderia Ferrari Truck; Ferrari 250 GT Berlinetta passo corto (SWB); Ferrari F40; Ferrari FXX and the Ferrari 458 Italia.

Featuring the smallest pull-back motor ever produced by the LEGO Group, the unique range represents the first time in the Danish toy company’s history that any vehicles this size will have powered wheels. The limited edition Ferrari models are capable of performing a minimum of 300 pulls, propelling a 30g vehicle a minimum of 2 meters. In addition to the Ferrari models, Shell has worked with LEGO Group to design three unique LEGO Minifigures.

 “This campaign perfectly represents the joint passion for performance and innovation that Shell and Ferrari stand for while incorporating the fun and imaginative nature of LEGO products. Whether they are fans of Ferrari, motorsport, or LEGO bricks, we think these toys will prove an exciting reward for our customers,” says Vanessa Ejercito, Shell Fuels Brand Manager.