India eyes global demand for ancient remedies

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NEW DELHI: India’s new government has launched a drive to promote the country’s ancient therapies as it seeks to cash in on the multi-billion dollar global market for holistic medicine. India claims to have natural remedies for everything from cancer to the common cold, but ministers say it has failed to capitalize on its traditions as the world has woken up to alternative medicine. Hindu nationalist Prime Minister Narendra Modi, a teetotal vegetarian who practices yoga daily, has said he wants the world to make Ayurveda “a way of life” – and in doing so expand India’s share of the growing global market for holistic medicine.

AFP

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