India’s Tata ready for PH car mart


Indian car manufacturer Tata Motors on Tuesday assured the Philippine automotive market its local arm is more than ready to cater to customers, with services including aftermarket sales.

It is also eyeing to launch four more units, which would be all diesel-powered, starting July this year, according to Pilipinas Taj Auto Group Inc. (TAJ) General Manager Nicky Mariano.

Mariano said they would soon be coming out with the diesel variants of the Manza, Vista and two new models, Indigo and Indica, adding that they are targeting the segment of sedans that are diesel-propelled.

“There are only limited [brands of]cars that have diesel engines in the Philippines, so we are targeting that market,” he explained, saying the soon-to-be released vehicles have passed Euro 2 Standards on emission.

Last April, Tata Motors announced its entry into the Philippine market with TAJ as their local arm. The initial vehicles being sold in the country are two sedans (Manza and Vista), a sporty pick-up truck (Xenon) and two Mini trucks (Ace and Super Ace).

Their vehicles, Mariano said, cost about P550,000 to P750,000 each.

“In terms of pricing, we are definitely lower than the Japanese but a little higher than Chinese brands,” Mariano noted.

In a roundtable meeting, he said they have sufficient stock for both vehicles and parts should the need arise.

Initially, according to Mariano, TAJ has a total investment of P100 million, P10 million of which was used in spare parts alone.

“We will have ample parts and stock, apart from the skilled workers needed . . . All the necessary tools and equipment are ready,” he said.

Furthermore, Mariano added, expansion of dealerships in the Philippines is in full swing as they are planning to put up four more showrooms around the country, in addition to the existing three.

According to him, they are planning to install the showrooms in Cagayan de Oro City (Misamis Oriental province) and Quezon City by July or August this year and two more by yearend.


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