HONG KONG-BASED smartphone manufacturer Infinix Mobility (Infinix Mobile) is expanding to the Philippine market through two of the leading e-commerce platforms in the country, Lazada and Shopee.
According to Zaks Yu, brand manager of Infinix Mobility, their products are only available as of now from Lazada and Shopee, but he added that they planning to make their way to the offline market.
“Our company also plans to develop our offline market, but now with our new products, we would like to make the Filipinos [get to]know our brand first,” Yu told reporters late Thursday.
“We like to take it step by step, because maybe now we are not familiar here in the Philippines, but our brand [has ] already become the number one smartphone brand in Africa,” he said.
Yu said Infinix is already in 28 countries and they want to focus now in Southeast Asia, including the Philippines.
He boasted of Infinix’s capability to produce quality products with four manufacturing centers located in China and Indonesia and research and development centers based in France and China.
Yu said Infinix offers the same specifications, design and quality as those of other well-known brands but their prices are lower than these brands.
“We would like to show Filipinos [our]affordable innovative products. If we prosper here, we will surely go to [the]offline market,” he said.
At the product launch in Makati City, Infinix introduced the new Infinix Note 4 and Note 4 Pro with ‘Xpen’ smartphones.
The Note series is pre-packed with Xcharge 4.0, which provides the quickest charge with low voltage and high efficiency, and is equipped with a big battery life of 4300MAH-4500MAH. These features allow the Note 4 to charge fast within five minutes with a talk time of 250 minutes.
Meanwhile, the new Note4 Pro comes with the ‘Xpen’ stylus, which offers functionality for Infinix Note users as it allows them to take down notes, create shortcuts, and also sketch easily on the Xnote using the Xpen.