About two weeks ago, the company I work for turned two. (Happy anniversary, perky peeps!) And during our celebration, my officemate Roz piped, “We’re not even talking to each other, we’re just on our phones!”
True enough, this is today’s reality. It is no longer weird for two people sitting next to each other to like and comment on each other’s Instagram post. This culture has been extremely prevalent that even ad campaigns are calling for people to put down our phones and “actually” communicate with one another.
And while people may be quick to state the negative effects of technology, the positive effects of it definitely outweigh the bad.
This is especially the case for new college graduates. Unlike the career path of generations before us, there are no black and white rules, and everyone has a better chance at learning, adapting and progressing.
The unique culture has also quashed any “desk” jobs that used to be the norm. Today, the younger generation is making a killing at setting trends and gaining followers. It’s a generation unlike any other.
And as someone in her mid-20s (according to my boss, I still have a year to say that), I needed insight to better understand this from someone younger. That someone was Nikko Panti, the producer of the popular online fashion magazine called MadHouseMNL.
Nikko was quick to describe the latest sensation: “Most of us are online. Bloggers are the ones who deliver what’s happening in a instant through social media.”
Aside from traditional blogging, MadHouseMNL also has MadTVPH that was also created by these fresh graduates. And true to its multi-hyphenated culture, MadHouseMNL also provides creative designs, blog management, and digital/public relations to other bloggers.
Nikko, who graduated with a degree in Psychology from Letran, says the biggest challenge in producing an online centric company is to “deliver it first to the readers.” The competition of the online platform is stiff and so publishing a story first makes all the difference. For him, being involved in this line of work also means living in the now and engaging in his No. 1 passion: sharing stories.
Another refreshing thing about this culture is that fresh graduates no longer need to wait for the right opportunity or promotion to make enough money to pursue their passion. Technology has given us the courage to pursue our dreams with our eyes closed and no questions asked.
And it’s shaping the world into a different place, yes, but also into ultimately, a better one where each voice is heard and no longer set aside.