IT’S once again Breast Cancer Awareness Month. It’s the time of year when individuals and organizations are actively mounting fun-runs, concerts, charity auctions, and medical missions to
However, there is still a lot of work that needs to be done in the Philippines. According to the Philippine Cancer Society, a staggering percentage of Filipinas have a difficult time paying for their treatment, while others are too nervous to continue with theirs.
n fact, some Filipinas prefer to ignore the importance of an annual breast check-up and refuse to seek treatment once diagnosed with breast cancer. The Philippine Cancer Society espouses that there is a lack of awareness, access to treatment, but more importantly, the basic knowledge that breast cancer is curable.
This is where Marc Coblen, a Dutch brand created by Jordy Cobelens, the same founder of the well-known timepiece TW Steel, comes in to create a change—and a fashionable one at that.
Echoing the mantra, “it’s time to change,” Marc Coblen urges women to take a proactive stance against breast cancer and change their mindset about what it is and how to overcome it.
In line with the Breast Cancer Awareness program, Marc Coblen has collaborated with the Philippine Cancer Society’s Best Dressed Women of the Philippines and Lucerne, to create a special edition watch called the “Pink Ribbon Watch.”
Also joining Marc Coblen in its cause are breast cancer survivors Patty Betita, Ann Puno, and Liezl Martinez. They epitomize the several women out there who were diagnosed with breast cancer, but emerged victorious. With all of these strong and beautiful women, they share that the best way to combat cancer is to have the right attitude.
A generous portion of the proceeds of all Pink Ribbon Watch sales will be donated to the efforts and activities of the Philippine Cancer Society in providing consultation and treatment to women with breast cancer all over the country.
The special edition Marc Coblen Pink Ribbon Watch is exclusive to Mastercard. In light of the partnership, all purchases will entitle the cardholder with a white leather strap and a rose gold finish bezel inside a beautiful white leather watch box.
Marc Coblen’s local retail partner in the Philippines, Lucerne, will handle the sale of the Pink Ribbon Watch in all Marc Coblen points-of- sales, namely: Marc Coblen Pop-up store at Century City Mall,Lucerne Shangri-La,Swissgear (Greenbelt 1 & SM Cebu) and Wristpod (Megamall, Clark, Rockwell).