Isuzu Philippines Corporation (IPC) continues to show its strength in the car-manufacturing industry as its “big boys” provided strong performance for the month of February, boosting the company’s sales for the first two months of the year.
Based on the combined reports from the Chamber of Automotive Manufacturers of the Philippines Inc (CAMPI) and the Truck Manufacturers Association (TMA), the all-new Isuzu mu-X rolled out 1,500 units for January and February, which reflects a big jump from the 78 units sold for its predecessor, the Isuzu Alterra, during the same period last year.
The all-new Isuzu mu-X, also showed a huge increase as it has sold 941 units in February, alone, compared to the 43 units it delivered for the same month in 2014. The Isuzu mu-X was released in September last year and has been in the market for five months.
A leader in its class, the Isuzu N-Series light-duty truck also flexed muscle in terms of sales, with 538 units year-to-date sold, versus the 390 units for the same duration for the previous year, reflecting 37.9-percent rise. For the month of February alone, it sales grew by 75.2 percent, selling 382 units this year surpassing the 218 units in 2014.
Also, IPC’s trucks and buses sold a total of 44 units, reflecting a 266.7 percent gain as compared to the 12 units sold year-to-date. For February, their trucks and buses sold 34 units, versus the 7 units in 2014, reflecting a 385.7-percent rise in unit sales.
The brisk sales performance of the three models buffered the 47.4 percent plummet of their best-seller Isuzu Crosswind AUV, from 894 units sold in 2014 to 470 units sold on year-to-date comparison. The February sales for the Crosswind also decreased by 52.7 percent, after it rolled out 213 units against the 451-unit performance for same month last year.
Furthermore, the sales strength of the mu-X, N-Series and the Trucks and buses segment also cushioned the performance of the D-Max pick-up truck, which suffered a 15-percent drop after falling 87 units short of the 575 units delivered in January-February 2014, to 488 units for the same period this year. The D-Max pick-up truck’s sales fell by 22.6 percent in February this year, delivering only 243 units from its 314 units in 2014.
Overall, IPC has shown a 56-percent gain in sales year-to date, with its 3,040 units sold, contrasted with 1,949 units sold for the first two months of 2014.