Isuzu Philippines Corp. (IPC) on Tuesday announced that it would continue the local assembly of the all-new D-Max.
During a luncheon meeting, Joseph Bautista, IPC assistant division head for sales, announced that since December 4, when the company formally introduced the multi-line system for vehicle assembly, the newly launched D-Max has been assembled in the country.
The multi-line system, according to Bautista, is a P100-million investment that would not just cater to the new pick-up truck but also for IPC’s other units.
He said that with the recent upgrade in its manufacturing facilities, IPC would be able to put out 4,000 units to 5,000 units of the All-New D-Max, “depends on how much the market would demand.”
Bautista noted that the decade-old version of the previous D-Max was a completely knock down unit (CKD) like the Crosswind and Alterra.
All are built at IPC’s world-class manufacturing plant at the Laguna Technopark in Biñan.
Bautista also said that IPC remains optimistic that it could secure 20 percent to 25 percent of the local pick up truck market by 2014.
“We started late this year as we launched it during this [fourth]quarter of the year. But we believe we could have 20-percent to 25-percent [share]of the pick up truck market next year,” Bautista said.
“There was also a slowdown on the sales that could also be related to the recent Typhoon Yolanda. So we are eyeing next year to be a good year for D-Max and the IPC as whole,” he added.
Ruben D. Manahan 4th